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Select a Page Subscribe Subscribe Advertise With Us JobsLinkedIn Twitter Facebook RSS Instagram Pinterest Email YouTube Log In Measure Better Explore our new partnership… read more It’s Off to the Races Liquid I.V.’s F1 debut… read more Striking a Chord The best of Coachella… read more Select a page B-to-C Events Cause Marketing Festivals & Fan Cons Launches Pop-Ups Sampling Sponsorships Stunts Tours B-to-B Events Conferences Media Events Trade Shows Trade Shows Community Agency Life Industry News Event Peeps Podcast Lists About Our Lists It List: The Top 100 Agencies Fab 50: The Top Event Builders Experiential Marketing Hall of Fame Awards About Our Awards 2023 EDTA Winners 2024 Ex Awards Winners Our Events About Our Live Events 2024 Program Calendar Agency Forum Experiential Marketing Summit Esports & Gaming Business Summit Webinars & Livestreams Other Events Subscribers How to Subscribe The Magazine Digital Editions Experiential Intelligence Reports Email Updates Newsletters Campaign Finder FIND AN EVENT PARTNERFIND AN EVENT PARTNER Agencies Marketing Services Marketing Technology Venues & Properties × B-to-C Events Cause Marketing Festivals & Fan Cons Launches Pop-Ups Sampling Sponsorships Stunts Tours B-to-B Events Conferences Media Events Trade Shows Trade Shows Community Agency Life Industry News Event Peeps Podcast Lists About Our Lists It List: The Top 100 Agencies Fab 50: The Top Event Builders Experiential Marketing Hall of Fame Awards About Our Awards 2023 EDTA Winners 2024 Ex Awards Winners Our Events About Our Live Events 2024 Program Calendar Agency Forum Experiential Marketing Summit Esports & Gaming Business Summit Webinars & Livestreams Other Events Subscribers How to Subscribe The Magazine Digital Editions Experiential Intelligence Reports Email Updates Newsletters Campaign Finder EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit Winners Unveiled: The 2024 Ex Awards Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters Top Booths from the 2024 New York International Auto Show As Las Vegas Bets on Big Sporting Events, Brands and Agencies Offer Tips for Activating in the City EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit Winners Unveiled: The 2024 Ex Awards Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters Top Booths from the 2024 New York International Auto Show Conferences , Sponsorships , B-to-C Events , B-to-B Events The Brief: Electric Gardens and LaundroMatches This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and… read more Sponsorships , Launches , Sampling , B-to-C Events First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration Liquid I.V. ran with racing’s DRS concept and gave it a clever brand spin for… read more Media Events , Launches , B-to-C Events , B-to-B Events Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue,… read more Sponsorships , Festivals & Fan Cons , B-to-C Events Executive Q&A: BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles… read more Pop-Ups , Stunts , B-to-C Events , B-to-B Events The Brief: Vampire Ballerinas and Iconic Sleepovers This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments… read more Conferences , B-to-B Events EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and it’s… read more Sponsorships , Pop-Ups , B-to-C Events The Brief: AI Instruments and the Impossible Ranch This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting… read more Conferences , B-to-B Events EMS 2024: Inspiring Keynotes, Brand-led Panels and Creativity Take Center Stage on Day Two Setting the tone for the second day of the Experiential Marketing Summit (EMS) during breakfast… read more View All Articles Downloads Most Recent Guest Column: Five Insights on Measuring DEI in Events Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines A Data-Driven Approach to Improving DEI in Events Free Guide: The Event Trends That Matter Most in 2024 White Papers The Event Strategist’s Guide to 2023 Experience Planning A Step-by-Step Guide to Flexible, Hybrid Experiences How to Recalibrate Your Event and Trade Show Strategies in this New Era The Three C’s of Successful Sports Marketing Event Safety: How to Create an Effective Emergency Mitigation and Damage Prevention Plan Webinars Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines A Data-Driven Approach to Improving DEI in Events Trend Chat: The 2023 Experience Design & Technology Awards Webinar: How to Leverage AI and Sustainability for Maximum Event Impact Trend Chat: The 2022 Experience Design & Technology Awards Research Free Guide: The Event Trends That Matter Most in 2024 State of the industry snapshot EventTrack 2021 The 2021 Connected Experiences Modern Marketing Study Consumerization of B2B Events Study: How Business Events are Being Recast as Consumer-esque Experiences Partner Content Guest Column: Five Insights on Measuring DEI in Events Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit 2024 Agency Roundtable: Executive Perspectives, Part 1 2024 Agency Roundtable: Executive Perspectives, Part 2 On With the Show: Industry Insights and Words of Wisdom from Leading Agency Women View All Downloads Interactive Features Women in Events 2023: A 15-Year Retrospective In this special report, we reconnect with leading women we’ve featured over 15 years to discuss career moves and wins, and how event skill sets supported them along the way. read more Think Pink: Warner Bros. Nets the Brand Win of the Summer with a ‘Barbie’ Campaign as Inclusive as the Blockbuster Film Experiential in Color + Pride in Events 2023 Meet the Participants: The 2023 B-to-B Dream Team View All Interactive Features Featured Videos Events are everything , and it’s the mantra that guided EMS 2024 in Las Vegas, where event profs convened for a three-day discussion that explored every aspect of the experiential marketing discipline. View All Videos Trending Now From the Web Amex Global Business Travel Unveils Five Event Marketing Trends to Watch in 2024 Impossible Foods Converts a Cattle Ranch into a Crop Farm to ‘Make Meat the New Way’ Guide to Data in an AI-driven World: Tactics for Building More Impactful Campaigns Beauty on the Move: Harrods and the Rise of Pop-up Experiences in the Beauty Sector Gen Z is Hosting PowerPoint Parties for Fun with Presentations on Absurd Topics EVENT PEEPS | PODCAST Podcast: The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE Podcast: Passion Projects—Helping Others Build Event Careers, with Sara Gorlick of Rakuten Podcast: Taking Pride in Employee Events, with Roger Mahusay of T-Mobile Podcast: The Highs and Hurdles of Activating at Pop Culture Fan Conventions View All Podcasts Receive the latest news and special announcements from Event Marketer SIGN UP FOR UPDATESMagazine ADVERTISE WITH US Subscribe It List: Top 100 Agencies Fab 50: The Best Fabricators B-to-B Dream Team Marketing...